SUPPORTING LOCAL | ACTIONS NOT WORDS
One of the reasons businesses struggle to support local is an economic one. We all need to make profit, however, often the cheapest option isn’t the local option with cheaper options available online from countries with lower wages and operating costs.
In 2021 we launched a new brand, new packaging and new marketing campaigns which required digital assets. The economic reality is that it is cheaper to get packaging produced in China/Hong Kong than in Scotland, where we are based. Even cheaper if you’re not worried about the recycling elements of it. It’s also cheaper to get animations made on sites like Fiverr where talented animators, designers etc around the world (India has a particularly strong army of people on Fiverr) churn out animations, logos, websites etc for a few dollars. As Scotland rebuilds after Covid we feel, as a proud Scottish business, that we should follow a policy of ‘actions, not words’ – support local where possible, where profits generated pay for piano lessons and sports kit for local kids, not a CEO’s second home. Great local businesses we work with are listed below.