How to grow the Ortho-K market? Call them ‘Night Lenses’
By Tom Griffiths, Managing Director, Scotlens
Nobody discusses their successful Photorefractive Keratectomy with friends… they talk about ‘Laser eye surgery’
… written down it read as ‘Or’ ‘Thok’ which sounded odd. Only those in the know pronounce Orthok as ‘Ortho’ ‘K’… it was short for a big medical term – Orthokeratology – which is hard to say, remember and then tell others about
… [time to] deliver the life-changing night lens sizzle that they want, not the medically unappealing Ortho-K sausage we are currently serving up.
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