Active Campaigns - Scotlens.

Active campaigns (that you can join in)

NIGHT LENSES CAMPAIGN

Want to grow Ortho-K? Call them night lenses.

In September 2021, Tom launched our Night Lenses campaign to grow long term demand for Ortho-K night lenses, and to support our practitioners with images, animations, videos, case studies, posters, media support, marketing and social media assistance … anything they need to help grow awareness and sales. We have a closed Facebook group where Tom manages it all and is available 9-5 Mon-Fri to help our partners. Contact Tom to connect in.

Useful links
– Why calling them night lenses and not Ortho-K works
– The night lenses campaign is working! Lucy Rundle, optometrist, interview

NIGHT LENS IMAGES | AVAILABLE FOR SCOTLENS PARTNER USE

We have >500 campaign images freely available for your use. As you’ll see below, they follow various themes (Christmas, sports, jobs, back to school etc) and come in various shapes as sizes. Ethnically diverse and socially inclusive, there should be an image there for any theme or message you’d like to put out. We can own-brand campaigns and images on request i.e. stick your logo on them and maybe put them in your brand colours.

Night lenses – ortho-k orthokeratology sleep contact lenses – while you sleep woman 1

While you sleep
10+ images
Available in 4×3

Night lenses – Orthokeratology ortho-K sleep contact lens – imagine – laser surgery without laser

Imagine if
10+ images
Available in 4×3

Night lenses – orthokeratology ortho-k sleep contact lens – what if – square – swim 2

What if
50+ images
Available in 4×3

night lenses – orthokeratology ortho-k sleep contact lens – back to school no sports glasses

Night lenses
50+ images
Available in 4×3

Night lenses – orthokeratology ortho-k sleep contact lens – Christmas girl phone

Christmas
10+ images
Available in 4×3

night lenses – orthokeratology – ortho-k sleep contact lens – Benjamin quote surf

Quotes
10+ images
Available in 4×3

Night lenses – orthokeratology ortho-k sleep contact lens – jess and rhys can see

I can see
10+ images
Available in other sizes

Scotlens contect lenses – follow us instagram eye

night lenses – orthokeratology – ortho-k sleep contact lens – freedom – swimmer

Freedom
50+ images
Available in square

night lenses – orthokeratology ortho-k sleep contact lens – Euan Speirits

Changed my life
10+ images
Available in square

Night lenses – orthokeratology ortho-k sleep contact lens – what if – couple beach

What if
50+ images
Available in other sizes

night lenses – orthokeratology ortho-k sleep contact lens – fixed overnight white gif

GIF
5+ GIFs
Available in different colours

NIGHT LENS VIDEOS | AVAILABLE FOR SCOTLENS PARTNER USE

We have a growing selection of social share / web ready videos freely available for your use. Videos can be own-branded on request (put your logo on them and maybe your brand colours) and we can also make up your own case studies and testimonials for you.

Nothing in my eye, I can see
2 videos

Video selfie
2 videos

nightlenses.com chat
10+ videos

Testamonial
5+ videos

NIGHT LENS ANIMATIONS | AVAILABLE FOR SCOTLENS PARTNER USE

How do night lenses work?

We’re really proud of this brilliant animation / explainer video. It tested well in development (a 7 year old was the youngest to genuinely understand what was going on) and it has been used extensively on social media, in presentations and across the board.

Own-branded versions available
The very slide can be changed from “Ask your optician about night lenses” to ‘Ask us about night lenses’ and your animated logo inserted underneath. They look really cool and are very effective. Please ask if you want one.

#MYOPIACHAT CAMPAIGN

#MyopiaChat is a mass UK conversation about myopia in 2022

1. Practitioners with parents: 1 million conversations in 2022, instant education

2. Parents with parents: educate each other, make myopia a common, understood but not scary term

3. Practitioners with manufacturers: learn about control options, tell manufacturers what support they need to fit them

4. Practitioners with practitioners: 5 topics over 5 months, identify what they need to take on myopia on the front line

5. Practitioners with Government: the summary of the 5 discussions will be taken to Government on 1 June 2022 requesting the creation of a framework for a UK Myopia Strategy, designed by UK Eye Care Practitioners, by Dec 31 2022.

Then #MyopiaChat campaign was originated by Scott Brown and Tom Griffiths of Scotlens as a disruptive campaign to achieve fast positive constructive change in the education of UK parents and front line delivery by UK practitioners.