Active Campaigns - Scotlens.

Active campaigns (that you can join in)

NIGHT LENSES CAMPAIGN

Want to grow Ortho-K? Call them night lenses.

In September 2021, we launched the #nightlenses revolution! A fresh, high impact night lenses marketing campaign to grow long term demand for Ortho-K. Sales have rocketed. We now have ~1,000 assets: images, animations, videos, case studies, posters, media support, marketing and social media assistance. Everything our partners need to help grow awareness and sales. We have a closed Facebook group where we distribute fresh social media content weekly and are available 9-5 Mon-Fri to help with markeitng support. Contact Tom to connect in.

Useful links
– Why calling them night lenses and not Ortho-K works
– The night lenses campaign is working! Lucy Rundle, optometrist, interview

NIGHT LENS IMAGES | AVAILABLE FOR SCOTLENS PARTNER USE

We have ~1,000 campaign images freely available for partner use. Examples below. As you’ll see below, they follow various themes (Christmas, sports, jobs, back to school etc) and come in various shapes as sizes. Ethnically diverse and socially inclusive, there should be an image there for any theme or message you’d like to put out. We can own-brand campaigns and images on request i.e. stick your logo on them and maybe put them in your brand colours.

Partners login to access the assets.

Night lenses – Orthokeratology ortho-K sleep contact lens – imagine – laser surgery without laser

Night lenses – orthokeratology ortho-k sleep contact lens – ask us – boy pool compressed

Night lenses – orthokeratology ortho-k sleep contact lens – gonaked – bride 2

Night lenses – orthokeratology ortho-k sleep contact lens – nakedeyes – 7

Night lenses – orthokeratology ortho-k sleep contact lens – Christmas girl phone

night lenses – orthokeratology – ortho-k sleep contact lens – Triathlon – Catriona Morrison

night lenses - orthokeratology ortho-k sleep contacts lens - valentines 4

Night lenses – orthokeratology ortho-k sleep lens – revolutionary – blue

night lenses – orthokeratology – ortho-k sleep contact lens – freedom – swimmer

night lenses – orthokeratology ortho-k sleep contact lens – Euan Speirits

Night lenses - orthokeratology ortho-k lseep contact lens - sleep repeat - clubbing

night lenses – orthokeratology ortho-k sleep contact lens – fixed overnight white gif

NIGHT LENS PATIENT VIDEOS | AVAILABLE FOR SCOTLENS PARTNER USE

We have a growing selection of social share / web ready videos freely available for your use. Videos can be own-branded on request (put your logo on them and maybe your brand colours) and we can also make up your own case studies and testimonials for you.

“Nothing in my eye … and I can see!”
Real patients. First sight moments.

Video selfies
Real patients. Their own words.

nightlenses.com chat
World champs, Olympians…

Kids seeing for the first time
No glasses!

NIGHT LENS ANIMATIONS | AVAILABLE FOR SCOTLENS PARTNER USE

How do night lenses work?

We’re really proud of this brilliant animation / explainer video. It tested well in development (a 7 year old was the youngest to genuinely understand what was going on) and it has been used extensively on social media, in presentations and across the board.

Own-branded versions available
The very slide can be changed from “Ask your optician about night lenses” to ‘Ask us about night lenses’ and your animated logo inserted underneath. They look really cool and are very effective. Please ask if you want one.

#MYOPIACHAT CAMPAIGN

#MyopiaChat is a mass UK conversation about myopia

1. Practitioners with parents: 1 million conversations, instant education

2. Parents with parents: educate each other. Make myopia a common, understood, but not scary term

3. Practitioners with manufacturers: learn about control options. Manufacturers to improve fitting support

4. Practitioners with practitioners: identify what is needed to take on myopia on the front line

5. Practitioners with Government: a framework for a UK Myopia Strategy, designed by UK ECPs

The #MyopiaChat campaign was originated by Scott Brown and Tom Griffiths of Scotlens. It’s a disruptive campaign to achieve fast positive constructive change (a) educating UK parents (b) improving front-line delivery by ECPs.